Privacy Policy

Effective Date: August 19th, 2025

1. Information We Collect

We may collect the following types of information when you use our Website:

- Personal Information You Provide: Such as your name, email address, phone number, or company details when you fill out forms, subscribe to newsletters, or contact us.
- Usage Information: Information about your internet connection, device, and usage details, including your IP address, browser type, operating system, and browsing actions.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience and analyze traffic.

2. How We Use Your Information

We use the information collected to:

- Provide, operate, and improve our Website and services.
- Respond to inquiries and communicate with you.
- Send updates, newsletters, or marketing communications (if you have opted in).
- Monitor Website performance, usage patterns, and trends.
- Comply with legal obligations and enforce our terms.

3. Sharing Your Information

We do not sell your personal information. We may share your information with:

- Service Providers: Trusted vendors who assist us in operating our Website and providing services (e.g., hosting, analytics, marketing tools).
- Legal Compliance: If required by law or in response to valid legal requests.
- Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. Cookies and Tracking

We use cookies and similar technologies to:

- Improve Website functionality.
- Measure performance and usage analytics.
- Provide personalized content and advertising.

You can adjust your browser settings to refuse cookies, though some Website features may not function properly.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6. Your Privacy Rights

You may have the right to:

- Access, correct, or delete your personal information.
- Opt out of receiving marketing communications.
- Restrict or object to certain processing activities.

To exercise these rights, please contact us at legal@backtrackanalytics.com.

7. Security of Your Information

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of such third parties, and we encourage you to review their policies.

9. Children’s Privacy

Our Website is not directed to individuals under 18, and we do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date.”

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Backtrack Analytics
Email: legal@backtrackanalytics.com
Website: www.backtrackanalytics.com